Matt Cutts Publicly Comments About Social Signals vs. Links
Posted On:
August 26, 2012
, by Troy Henson
In an interview with Danny Sullivan at the SMX Advanced conference, Matt Cutts was asked whether or not links were being completely replaced with social signals for rankings. Here is his answer:
“There’s this perception that ‘Yes, everything will go social’ or ‘links are completely obsolete’. And I think it’s premature to reach that conclusion. I don’t doubt that in 10 years things will be more social and those will be more powerful signals but I wouldn’t write the epitaph for links quite yet.”
He goes on to talk about the massiveness of the internet, reminding us that there are tons of signals that Google uses within its algorithm to determine rankings. Generally, major changes happen slowly so expect a small dialing down of links importance with tests and tweaks along the way.
