Email Marketing

Email Marketing

Email Marketing helps you build strong, lasting relationships. Open the lines of communication—speak and listen with Email Marketing and Surveys to begin an ongoing dialogue with your customers, members or clients.

Getting started creating an email campaign

We’ll review your target markets, demographics and marketing objectives to help you determine the type of email campaign you should run. Here are some items to think about:

• Define what kind of email campaigns you would like to run in order to determine what type of mailing lists you will need. For instance, are you planning a quarterly newsletter, e-coupons, holiday e-cards or event invitations?
• Understand your target market and customer demographics. For example, do you send updates based on regions or different market segments?
• Set up your email aliases. You probably want to send out your email from “you@yourcompany.com.”
• Make sure that you have the right privacy policy set up for your campaign.
• Setup any API or database integration that you may want. Sometimes it’s possible to set up an integration with our email service provider (ESP).

Cincinnati Email Marketing

Even though content and mailing lists are important, design is what stands out. We will help you pick an email template and create a design that will reflect your organization’s brand identity and marketing objectives. Here are some examples of common email templates and what they are typically used for:

• Basic two-column newsletter: Two-columns with one narrow side for promotions, offers or paid advertisements.
• Basic one-column newsletter: Used for simple, straightforward emails.
• Holiday promotion: A postcard on which the main graphic can be swapped out.
• Formal Letter format: Contains abundant white space and is very formal like branded letterhead.
• Event Invitation: Includes a side column to put the “what, when, where” information for easy skimming.

Cincinnati Email Marketing Coding

Coding for email programs (i.e. Outlook, Lotus, Entourage, Apple Mail, Gmail, Hotmail, etc.) is different than coding for websites. Our campaign developers code for about two dozen different email programs and webmail services.

Testing & Troubleshooting Your Email Campaign

We want to make sure your email gets to the right people efficiently and looking the way you intended it to. We can perform some basic email testing and even test your email campaign through all major spam filters and email gateways. We have the ability to observe 30+ views of what your email would look like once it’s delivered to your recipients. Rest assured, with our email experience, your email is optimized to get to your recipients the best way possible.

Reporting Results of your Cincinnati Email Marketing Campaign

We’ll follow up with the results of your campaign and show you how your email campaign stacked up against the rest. We will also help uncover any issues or glitches that we should keep an eye on with your future campaigns.

MailChimp Experts

What is an Expert?  “Expert” status is a distinction that MailChimp, the email services provider (ESP) we work with, awards freelancers and agencies who are familiar with the application and know coding, email design and programming. Experts must also have experience in API, which allows users to integrate or “sync” software interfaces. Among many other possible functions, API will allow you to connect an email campaign to your blog, shopping cart, or schedule mailing lists to go out at different times.  Email service providers will review an agency’s references and client work using their application, including API, and determine if they are worthy of “expert” status.

As one of the only experts in Ohio and the only Cincinnati expert, we are well-versed in how to effectively set up a campaign that will meet your organization’s needs and exceed your expectations.

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