Keyword Phrase Research

Keyword Phrase Research

Below are our seven steps of finding your business keyword phrases. This is the general guide on how and what we do to determine your businesses superstar keywords. Depending on your business we will come up with 15 to 250. Obviously, the more keyword phrases we concentrate on the longer the process.

Step One: Fine Your Phrase Root

Create a list of your root keywords phrases. This will be a list of all the words that describe your product. For example if you work for a that sells writing instruments, your root keyword phrases would start like “pens, pencils”

Step Two: Create A Tree

We will help you come up with variations of the root of your keyword phrase

PEN -> mont blanc PENs, waterman PENS, cross PENS
PEN -> cheap PENs, fountain PENS, school PENS
PENCILS -> advertising PENCILS, art PENCILS, atas PENCILS
PENCILS -> 2b PENCILS, 2h PENCILS, 6b PENCILS

Step Three: Checking Out Your Competitors

We typically have already asked you about your competitors, but we will get some ideas from analyzing web code and searches.

Step Four: Analyzing Existing Traffic

Do you have existing traffic to your current site? If you have any reports from Google Analytics or similar web stat programs can lead to uncover Keyword phrases work for your website already.

Step Five: Compare Keyphrase Results

Blue Kaboom uses the industry leading Search Engine Keyword Tools allowing us to mine additional keywords that were not uncovered. Then, this tool and a little of BK experience we will come up with descriptive modifiers, niche modifiers and geo modifiers.

Step Six: Determine What are “Converting” Keyword Phrases

Not all traffic will produce “conversions” or other words “sales/leads”. We focus on keywords that are going to be folks ready to buy your product, not people that are researching or “kicking the tires” In this case: “pen store”, “buying 2h pencils” could be keyword phrases that would generate sales. Typically the more specific the phrase the better off the keyword phrase is.

Step Seven: Measure the Traffic and Quality

Using our SEO tools we will be able to discover the competition and search volume. We will look for the lowest competition and higher search volume. This typically is the “lowest hanging fruit”

• Cincinnati Search Engine Optimization
• Keyword Phrase Research
• Page Title Optimization
• Body Text Optimization Technique
• URL Optimization
• SEO Link Building
• Backlink Optimization Techniques