Ready to open the lines of communication? Speak and listen with Email Marketing and Surveys, and begin an ongoing dialogue with your customers, members or clients. Email Marketing helps you build strong, lasting relationships.

We will save you the hassle of needing to know code, email clients, email service providers. Blue Kaboom is well versed in the technology and how to set up your email campaigns. If needed we can even help you write the content with our on-site professional copy writers. Here is what we can do for you:

Cincinnati Email Marketing Discovery and Planning.

  • Define what kind of email campaigns you would like to run. For example, are you planning a quarterly newsletter, e-coupons, holiday e-cards or event invitations? All of these sound great, but this will help determine how to set up different mailing lists.
  • Understand your target market and sales. For example, do you send updates based on regions or different market segments?
  • Set up your email aliases. You probably want to send out your email from “you@yourcompany.com”
  • Make sure that you have the right privacy policy set up for your campaign.
  • Set-up any API or database integration that you may want. Sometimes it's possible to set up an integration with our email service provider (ESP)

Cincinnati Email Marketing Design

Once we have your completed content, our next step is to design and create the actual email. We will help you create the right email design. There are many different varieties of email designs that work best. Here are a few we would consider offering you:

  • Basic two-column newsletter. Typically a two-column with one narrow side. For promos, offers or paid advertisements.
  • Basic email one-column newsletter. This is for very simple emails.
  • Holiday promotion. A postcard style where the main graphic can be swapped out.
  • Formal Letter format. Lots of white space, very formal, as if it was branded letterhead.
  • Event Invitation. Includes a side column to put the “what, when, where” information for easy skimming.

Cincinnati Email Marketing Coding

Our email campaign developers know that itʼs not at all like coding for a website. Therefore we have a different set of rules for email code. The reason for this is that we are not coding for web browsers, rather we are coding for about two dozen different email programs (Outlook, Lotus, Entourage, Apple Mail, etc.) and webmail services (AOL, Gmail, YahooMail, Hotmail, etc.)

Testing & Troubleshooting Your Email Campaign

We can perform some basic email testing or even test your email campaign in all major spam filters and email gateways. We have the option to view 30+ views of what your email would look like when it's delivered to your recipient.

With Blue Kaboomʼs email campaign experience, you can rest assured that we will make sure your email is optimized to get to your recipients the best way possible.

Reporting Results of your Cincinnati Email Marketing Campaign

We will follow up with results of your campaign and show you how your email campaign stacked up. We will help you uncover any issues we should keep an eye on with future campaigns.

Cincinnati Email Marketing Examples Click to enlarge

Cincinnati Bell Email Cincinnati Gay Yellow Pages EnterTRAINment Junction

View our Email Marketing Portfolio →


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