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Within moments of landing at your website, your prospective customers have already answered the following questions in their minds:

  • Is this a company I can trust?
  • Does this company offer excellent value?
  • Is this a credible source for the products or services I need?

Since these questions are answered within the first seven seconds of visiting your website, it's no wonder that the design of your website is the number one factor that drives the perceived trust, value and credibility in the minds of your prospects. 

Consider these facts about the quality of your website design:

  • A high-quality website design markedly improves your ability to convert prospects into customers.
  • 46% of web sales are lost because the website does not build value and credibility.
  • The #1 reason people abandon is because of a bad navigation design.

How does great web design affect my company's bottom line?

A well-designed website gives your prospects a sense that your company is trustworthy, credible and offers good value.  The process of developing such a site involves marketing, design and technical expertise.

Essential ingredients of effective website design include:

  • A comprehensive website strategy based on a deep understanding of your business, your customers and your competition (Branding Blueprint)
  • Original ideas, themes and messaging that separate your website from the clutter that exists online.
  • A "rock star" design team that can align visual appeal with tangible conversion goals.
  • SEO optimized design that will enable customers to find your website online.
  • Design that considers and flows with integration into a custom Content Management System.
  • Effective ongoing marketing strategies, infused into your design, to promote your services and attract prospects.

So how much does effective web design cost?

Our web design packages start at $3,000, however most small business spend $10-15,000 for all web-related branding components, including strategic planning, messaging, custom design, a content management system (CMS), blog, interactive forms, FLASH animation, etc.


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