Troy Henson

The Basics For Creating a Search Engine Friendly Website

Posted November 30, 2009

The essence of your online presence begins with an attractive and professional looking web design. Your website structure will play a key role in converting visitors into profitable customers. Use the following to create an easy to read and search engine friendly website.

  • Create an easy to use navigation system along the top or side of your website. Essential web pages should be one click away from your home page to help signify their importance to website visitors and search engines.
  • Pay close attention to the title of each page on your website, as it is the most important element for search engines and website visitors to get an idea about what each web page is about.
  • Use header tags, more specifically the <h1> header tag, with the targeted keywords you would like to rank highly for in search engines. Keep them short and concise, yet descriptive of your web page content.
  • Follow your headers with descriptive content, at least 300 words per page. Each page should stick to a single topic with sub pages providing more detail when necessary.
  • Use descriptive anchor text, that is text used to link between web pages, which describes the content on the forthcoming page. Descriptive anchor text gives visitors and search engines a clue about what they will find on the next page and can help you rank higher for those keywords. Avoid generic anchor text such as ‘click here’ when possible.

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