Troy Henson

Search Engine Optimization Tatics to Avoid

Posted December 17, 2009

If you hire a search engine optimization company, make sure you are asking how they plan to get your site listed with the search engines. There are many “Black Hat” techniques that go on in the search engine optimization world. Black Hat techniques are ways to deceive the search engines, and are the quickest way to get yourself banned from the search engines.  Black hat techniques are only a desire to trick or cheat the search engines, other website owners and the user.  A good optimizer has no need to use them.

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Troy Henson

The Basics For Creating a Search Engine Friendly Website

Posted November 30, 2009

The essence of your online presence begins with an attractive and professional looking web design. Your website structure will play a key role in converting visitors into profitable customers. Use the following to create an easy to read and search engine friendly website.

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Troy Henson

Top 5 Website Optimization Practices

Posted November 04, 2009

Over 90% of your potential website visitors will come from search engines. Ranking highly for your targeted keywords will be essential in becoming an online success. Here is what you need to do to improve your search engine rankings and drive more traffic to your website.

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Troy Henson

Website Directory Listings Worth It?

Posted October 30, 2009

Links to your site is like a popularity contest.  When somebody links to your site this is considered a vote for your website.  It’s the other website saying “I like you and think you are worthwhile and valuable”.  They’re being your friend.

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Troy Henson

Get your email campaign read and avoid the SPAM filter

Posted October 29, 2009

Spam filters read your email and look for attributes that are “known spam”. In order for your email to be cleared by these spam filters is to make sure that you do not use known spam attributes in your email.

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Troy Henson

Is your Email Marketing Compliant?

Posted October 28, 2009

Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

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