As a manufacturing company in today’s world, how are potential customers finding out about you? Often times, encounters begin with a Google search for the products or services they’re looking for - are you showing up in the results?
At this point, we've all heard about the importance of SEO. Those in the know have even heard about the difference between on-page and off-page SEO techniques that will boost not only your ability to be found by search engines, but how high in the list you are ranked. However, if you've got a great website, smart SEO and still aren't seeing that influx of new tech-savvy customers, I'm here to tell you what you've been missing!
In theory, targeted website design is a simple process. You narrow down your audience and design a website that both encourages them to convert to leads and return as often as possible.
What does an effective manufacturing website need to accomplish? It's a seemingly simple question that actually requires a complex answer. Sure, it serves to highlight your capabilities and attract new customers who are in need of your manufacturing services. But that's not nearly all of the required nuance.
There is no doubt about it. The addition of voice assistance devices into homes around the world is one of the most spectacular changes made in the past 100 years. The idea that a machine can recognize your voice and answer any question for you would have been unbelievable to our grandparents. Most people know the two iterations of this device to be Alexa and Google, but there is another kid on the block named Homepod.