Posting blogs about most any topic thinkable have become a popular method for generating person interest in a business or website. In turn, when a click is made on the link provided in the blog, the reader is redirected to another website.
Getting invited into a potential customer’s inbox is a huge opportunity to speak directly to them. It also comes with a lot of responsibility.
The fact is, we receive, on average, roughly 120 emails per day (that's not even including all the spam that our systems automatically block). It's important to optimize your email so receivers open and engage with you.
My team at Blue Kaboom understands that attempting to pin down a perfect formula for small and medium-sized business marketing means knowing the points where it's intangibles that matter the most.
Take the marketing tactic of taming the direction of a business' brand story. There are, in a sense, two competing brand stories for a company: the one their marketing team finessed and built, and the one that simply comes to be as part of the collective knowledge of their history and reputation that's out there in the world.
We all know social media marketing is virtually embedded into the lives of everyone, even if some people never post there. In the world of marketing, social media is now a mainstream essential.
This may surprise you. Social media marketing is still a buzz phrase in marketing departments and surprisingly, so many brands still haven’t bought in. While it can be a great way to build awareness and engage with your audience, it’s likely that you could be wasting time on social media too.