Inbound marketing is tied to effective messaging. One of the key ways to pull in audiences is to tug on their emotional shoestrings by using case studies. Although case studies are proven effective in turning leads into customers, business still aren't using them to their full potential.
Your buyer persona is a semi-fictional character representing your ideal customer. By creating content that speaks to them directly, you can get visitors to your website, but how are you keeping them there?
Social media is an excellent way to get the word out about your products and services—the only caveat is, some social networks limit the number of posts you can make per day. When in doubt, a great resource to use for current standards of posting frequency is your social media management (SMM) platform.
Influencer marketing has gotten quite a bit of publicity lately but not everyone really understands what it is. Some people assume that it's only for large brands that can afford to hire famous celebrities. This, however, isn't the case. Even smaller companies with limited budgets can leverage the power of influencers if they use the right approach. Let's explore just what influencer marketing is and how it can help your business.
Podcasting has a unique place in marketing today. As a new type of media, most marketers don't realize podcasting audiences are even available so it is an under-utilized resource. Yet, more and more people are listening to podcasts. 80% of these people are listening to all or most of the podcasts they're subscribed to. And smart businesses are getting on board. Will you be one of those smart businesses? Or will your brand opt out of utilizing this rather new digital marketing strategy?