So it's June and that means gay pride for most, however, I think it just important to think about those companies in Greater Cincinnati that have ranked 100% on the Corporate Equality Index (CEI). They all earn the right to be seen as "The Best Places to Work for LGBTQ Equality"
Your manufacturing company has decided to build a website. Or, perhaps your IT team has informed you that some redesign is necessary for your existing website. If you are in either one of these situations, you need to know that a website, according to research, is the best tool for growing your business. These same people say that HubSpot is an excellent tool for attracting new customers; nurturing your client relationships, and building trust with potential customers or distributors. Allow us to explain.
Inbound marketing is tied to effective messaging. One of the key ways to pull in audiences is to tug on their emotional shoestrings by using case studies. Although case studies are proven effective in turning leads into customers, business still aren't using them to their full potential.
Your buyer persona is a semi-fictional character representing your ideal customer. By creating content that speaks to them directly, you can get visitors to your website, but how are you keeping them there?
Social media is an excellent way to get the word out about your products and services—the only caveat is, some social networks limit the number of posts you can make per day. When in doubt, a great resource to use for current standards of posting frequency is your social media management (SMM) platform.