Social media is an excellent way to get the word out about your products and services—the only caveat is, some social networks limit the number of posts you can make per day. When in doubt, a great resource to use for current standards of posting frequency is your social media management (SMM) platform.
Companies like HootSuite and Buffer offer posting guidelines—posting hard limits, which when exceeded negatively impact your reach, and ideal posting minimums. Bear in mind that while posting frequency is important to keep your brand at the front of your ideal customers' minds, the quality of your content will make a massive impact. Frequent posting means nothing if it isn't relatable.
Currently, SocialBuddy recommends one to three posts per day on Instagram. The platform has a hard limit of 100 posts per day. Once this hard limit is exceeded, Instagram will begin limiting the number of viewers each post can get. Instagram also employs shadow banning—letting you post and see your own post, but no one else can see the content you've worked so hard to make.
Instagram also allows businesses to view analytics based on how users interacted with their posts. Using this information, businesses can determine the best time to post, the best content to post, and which times resonate best with which types of content.
Facebook, who also owns Instagram, recommends posting three to five times per day in order to keep your viewers engaged. The hard limit Facebook employs on its native platform is 25 posts per day. Exceeding the daily hard limit will have the same effects on Facebook as it does on Instagram. Users may still be able to view your content with a direct link, but it will not readily show up in their feed.
LinkedIn is an excellent platform for B2B marketing—after all, where better to share business-related products and information than a business networking platform? LinkedIn employs a stern hard limit of 100 daily posts. If their hard limit is exceeded, like other networks, they will filter the posts out to avoid severe audience burnout. Content on LinkedIn tends to be better received when it is longer form. LinkedIn provides analytics similar to the above platforms, showing users when and what to post, based on their levels of engagement.
Pinterest follows the same standard format as most of the other platforms in our list. A hard limit of 100 posts per day, newsfeed filtering of your content if you exceed it, and analytics about your users' activity times, post interactions, and more.
Twitter holds the record for largest daily posting hard limit—more than 700 posts per day at max. In order to reach the maximum daily post frequency, users would have to post one time every two minutes, on average.
Social networks provide businesses and influencers with vast platforms, loaded with users who are ready to soak up the news from your feed at an immeasurably fast rate. The caveat is: the content needs to be high quality—if the content doesn't enrich their lives, readers won't care for long—no matter how long your posts are, how many reputable sources you link to, or how much momentum you have.
Keep your readers interested by weaving in a narrative, relating your content and offerings to things directly relevant to their lives. Facebook, for example, allows you to target specific individuals who are engaged, recently married, or have just had children. These all make a huge difference in the types and quantities of items and services that consumers are willing to buy.