Your manufacturing company has decided to build a website. Or, perhaps your IT team has informed you that some redesign is necessary for your existing website. If you are in either one of these situations, you need to know that a website, according to research, is the best tool for growing your business. These same people say that HubSpot is an excellent tool for attracting new customers; nurturing your client relationships, and building trust with potential customers or distributors. Allow us to explain.
1. HubSpot Website CMS
The Content Management System (CMS) of a website is what manages the modification and creation of digital content. When HubSpot administers your content, everything you need to create your site content is in one integrated platform, that includes:
Start from scratch templates
Tools for creating and editing blog posts, site pages, landing pages, emails
A world-class content delivery network
Tools for managing, optimizing, and tracking your content worldwide in the speediest way possible
2. Mobile Optimization
You can optimize your content by allowing the HubSpot team to do all the technical work. Your content optimizes automatically for all your devices. More marketing content tools are available in HubSpot's marketing software package, as well.
3. Smart Content
Your content is personalized, and your website is tailored to fit all individual visitors no matter their location, source, device, language, or any other demographic distinctions among your contacts. All this data resides in your HubSpot Customer Relationship Management (CRM) location. HubSpot calls this Smart Content, and it can create smart CTAs and smart forms, as well as smart content for website pages, landing pages, and emails.
4. Content Staging Environment
Another of HubSpot's signature innovations is that Content Staging is an in-app development environment. Therefore, you can redesign and relaunch a site by importing existing pages or creating new pages from scratch.
HubSpot COS is a protection tool used for defending your website from external threats. You will experience the confidence that your site, marketing, and sales initiatives are taking place in a secure environment. Additionally, you can improve your position on search engines and enhance the security on your site when you activate your free SSL certificate.
Your team will not be responsible for technology updates or maintenance. The HubSpot COS platform will do all the work for you by auto-updating the backend. IT experts are not necessary.
6. SEO Tools
HubSpot has integrated its SEO tools for compatibility with all content tools. Your company will never miss an optimization opportunity, and your search engine optimization will improve significantly in these ways:
HubSpot will help you get organized by topics. Search engines look more kindly on sites that are efficiently categorized.
HubSpot will give your company topic suggestions and access to monthly search data so you can discover how specific topics have ranked and translated into organic traffic gains.
You may then find your most important pages and significant topic clusters and watch your traffic grow while your search authority increases.
You and your team will get on-page SEO suggestions that will optimize content for search.
HubSpot's reporting tools measure each topics cluster's impact on traffic, leads, and customers.
You can track your leads and customers generated by organic search traffic and discover how your content strategy is building.
7. Marketing, Sales, and Service
On the inbound side of things, HubSpot offers:
Marketing software to grow traffic, convert visitors and run marketing campaigns
Sales software that gives you deeper insights into prospective clients
Customer service software that connects you to your customers and turns them into supporters, promoters, and satisfied customers
Customer feedback opportunity, and more
8. User-Friendly Development
The beautiful thing about HubSpot is that uses the best insights and features available, while at the same time, involving you and your company's teams into the building and development of the best website for your business, your growth, and your plans for the future. HubSpot works with your team to allow you to create the site that you need and want.