Your manufacturing company has decided to build a website. Or, perhaps your IT team has informed you that some redesign is necessary for your existing website. If you are in either one of these situations, you need to know that a website, according to research, is the best tool for growing your business. These same people say that HubSpot is an excellent tool for attracting new customers; nurturing your client relationships, and building trust with potential customers or distributors. Allow us to explain.
What does an effective manufacturing website need to accomplish? It's a seemingly simple question that actually requires a complex answer. Sure, it serves to highlight your capabilities and attract new customers who are in need of your manufacturing services. But that's not nearly all of the required nuance.
As a manufacturing company in today’s world, how are potential customers finding out about you? Often times, encounters begin with a Google search for the products or services they’re looking for - are you showing up in the results?