What is Influencer Marketing and Can it Work for My Company?

Influencer marketing has gotten quite a bit of publicity lately but not everyone really understands what it is. Some people assume that it's only for large brands that can afford to hire famous celebrities. This, however, isn't the case. Even smaller companies with limited budgets can leverage the power of influencers if they use the right approach. Let's explore just what influencer marketing is and how it can help your business. 

How We Craft Unique and Relevant Brand Stories

My team at Blue Kaboom understands that attempting to pin down a perfect formula for small and medium-sized business marketing means knowing the points where it's intangibles that matter the most.

Take the marketing tactic of taming the direction of a business' brand story. There are, in a sense, two competing brand stories for a company: the one their marketing team finessed and built, and the one that simply comes to be as part of the collective knowledge of their history and reputation that's out there in the world.