Brand

How We Craft Unique and Relevant Brand Stories

My team at Blue Kaboom understands that attempting to pin down a perfect formula for small and medium-sized business marketing means knowing the points where it's intangibles that matter the most.

Take the marketing tactic of taming the direction of a business' brand story. There are, in a sense, two competing brand stories for a company: the one their marketing team finessed and built, and the one that simply comes to be as part of the collective knowledge of their history and reputation that's out there in the world.