So it's June and that means gay pride for most, however, I think it just important to think about those companies in Greater Cincinnati that have ranked 100% on the Corporate Equality Index (CEI). They all earn the right to be seen as "The Best Places to Work for LGBTQ Equality"
Inbound marketing is tied to effective messaging. One of the key ways to pull in audiences is to tug on their emotional shoestrings by using case studies. Although case studies are proven effective in turning leads into customers, business still aren't using them to their full potential.
Influencer marketing has gotten quite a bit of publicity lately but not everyone really understands what it is. Some people assume that it's only for large brands that can afford to hire famous celebrities. This, however, isn't the case. Even smaller companies with limited budgets can leverage the power of influencers if they use the right approach. Let's explore just what influencer marketing is and how it can help your business.
Posting blogs about most any topic thinkable have become a popular method for generating person interest in a business or website. In turn, when a click is made on the link provided in the blog, the reader is redirected to another website.
My team at Blue Kaboom understands that attempting to pin down a perfect formula for small and medium-sized business marketing means knowing the points where it's intangibles that matter the most.
Take the marketing tactic of taming the direction of a business' brand story. There are, in a sense, two competing brand stories for a company: the one their marketing team finessed and built, and the one that simply comes to be as part of the collective knowledge of their history and reputation that's out there in the world.