B2B

How We Craft Unique and Relevant Brand Stories

My team at Blue Kaboom understands that attempting to pin down a perfect formula for small and medium-sized business marketing means knowing the points where it's intangibles that matter the most.

Take the marketing tactic of taming the direction of a business' brand story. There are, in a sense, two competing brand stories for a company: the one their marketing team finessed and built, and the one that simply comes to be as part of the collective knowledge of their history and reputation that's out there in the world.

How to Literally Put Your Business On The Map

At this point, we've all heard about the importance of SEO. Those in the know have even heard about the difference between on-page and off-page SEO techniques that will boost not only your ability to be found by search engines, but how high in the list you are ranked. However, if you've got a great website, smart SEO and still aren't seeing that influx of new tech-savvy customers, I'm here to tell you what you've been missing!