Posting blogs about most any topic thinkable have become a popular method for generating person interest in a business or website. In turn, when a click is made on the link provided in the blog, the reader is redirected to another website.
My team at Blue Kaboom understands that attempting to pin down a perfect formula for small and medium-sized business marketing means knowing the points where it's intangibles that matter the most.
Take the marketing tactic of taming the direction of a business' brand story. There are, in a sense, two competing brand stories for a company: the one their marketing team finessed and built, and the one that simply comes to be as part of the collective knowledge of their history and reputation that's out there in the world.
What does an effective manufacturing website need to accomplish? It's a seemingly simple question that actually requires a complex answer. Sure, it serves to highlight your capabilities and attract new customers who are in need of your manufacturing services. But that's not nearly all of the required nuance.
As a manufacturing company in today’s world, how are potential customers finding out about you? Often times, encounters begin with a Google search for the products or services they’re looking for - are you showing up in the results?
At this point, we've all heard about the importance of SEO. Those in the know have even heard about the difference between on-page and off-page SEO techniques that will boost not only your ability to be found by search engines, but how high in the list you are ranked. However, if you've got a great website, smart SEO and still aren't seeing that influx of new tech-savvy customers, I'm here to tell you what you've been missing!