Social Media

What is Influencer Marketing and Can it Work for My Company?

Influencer marketing has gotten quite a bit of publicity lately but not everyone really understands what it is. Some people assume that it's only for large brands that can afford to hire famous celebrities. This, however, isn't the case. Even smaller companies with limited budgets can leverage the power of influencers if they use the right approach. Let's explore just what influencer marketing is and how it can help your business. 

Podcasting: The Future of Modern Digital Marketing

Podcasting has a unique place in marketing today. As a new type of media, most marketers don't realize podcasting audiences are even available so it is an under-utilized resource. Yet, more and more people are listening to podcasts. 80% of these people are listening to all or most of the podcasts they're subscribed to. And smart businesses are getting on board. Will you be one of those smart businesses? Or will your brand opt out of utilizing this rather new digital marketing strategy?