Social media is an excellent way to get the word out about your products and services—the only caveat is, some social networks limit the number of posts you can make per day. When in doubt, a great resource to use for current standards of posting frequency is your social media management (SMM) platform.
Influencer marketing has gotten quite a bit of publicity lately but not everyone really understands what it is. Some people assume that it's only for large brands that can afford to hire famous celebrities. This, however, isn't the case. Even smaller companies with limited budgets can leverage the power of influencers if they use the right approach. Let's explore just what influencer marketing is and how it can help your business.
Podcasting has a unique place in marketing today. As a new type of media, most marketers don't realize podcasting audiences are even available so it is an under-utilized resource. Yet, more and more people are listening to podcasts. 80% of these people are listening to all or most of the podcasts they're subscribed to. And smart businesses are getting on board. Will you be one of those smart businesses? Or will your brand opt out of utilizing this rather new digital marketing strategy?
We all know social media marketing is virtually embedded into the lives of everyone, even if some people never post there. In the world of marketing, social media is now a mainstream essential.
This may surprise you. Social media marketing is still a buzz phrase in marketing departments and surprisingly, so many brands still haven’t bought in. While it can be a great way to build awareness and engage with your audience, it’s likely that you could be wasting time on social media too.