Escape the Room Challenge opened in April 2015 and recently celebrated its first birthday. We wanted to celebrate with a client spotlight - we spoke with Bill, General Manager of EnterTRAINment Junction and Escape the Room Challenge. Here’s his take on Escape the Room Challenge and where they’re headed moving forward!
What does an effective manufacturing website need to accomplish? It's a seemingly simple question that actually requires a complex answer. Sure, it serves to highlight your capabilities and attract new customers who are in need of your manufacturing services. But that's not nearly all of the required nuance.
As a manufacturing company in today’s world, how are potential customers finding out about you? Often times, encounters begin with a Google search for the products or services they’re looking for - are you showing up in the results?
At this point, we've all heard about the importance of SEO. Those in the know have even heard about the difference between on-page and off-page SEO techniques that will boost not only your ability to be found by search engines, but how high in the list you are ranked. However, if you've got a great website, smart SEO and still aren't seeing that influx of new tech-savvy customers, I'm here to tell you what you've been missing!
In theory, targeted website design is a simple process. You narrow down your audience and design a website that both encourages them to convert to leads and return as often as possible.