Influencer marketing has gotten quite a bit of publicity lately but not everyone really understands what it is. Some people assume that it's only for large brands that can afford to hire famous celebrities. This, however, isn't the case. Even smaller companies with limited budgets can leverage the power of influencers if they use the right approach. Let's explore just what influencer marketing is and how it can help your business.
Podcasting has a unique place in marketing today. As a new type of media, most marketers don't realize podcasting audiences are even available so it is an under-utilized resource. Yet, more and more people are listening to podcasts. 80% of these people are listening to all or most of the podcasts they're subscribed to. And smart businesses are getting on board. Will you be one of those smart businesses? Or will your brand opt out of utilizing this rather new digital marketing strategy?
Generating web traffic is just the first step in developing your online business. Ultimately, you have to convert any visitors - that is, potential customers - into leads who are willing to actually pay you for your product or service. Here are few tips on what I avoid when I want to raise conversion rates on a site:
Posting blogs about most any topic thinkable have become a popular method for generating person interest in a business or website. In turn, when a click is made on the link provided in the blog, the reader is redirected to another website.
Getting invited into a potential customer’s inbox is a huge opportunity to speak directly to them. It also comes with a lot of responsibility.
The fact is, we receive, on average, roughly 120 emails per day (that's not even including all the spam that our systems automatically block). It's important to optimize your email so receivers open and engage with you.