Content and social media: a match made in manufacturing heaven.
Social media is an important part of any online marketing strategy and a significant piece of the inbound marketing for manufacturers pie. The ability to converse and interact with potential manufacturing customers in the digital realm is imperative to growing your online presence and the success of your company.
Whether your focus is socializing blog post specific to your industry and potential customers or making topical posts, it's important to regularly update your social media to continuously draw in visitors. This turns them into potential leads and customers of your products or services. Creating content for social media that specifically speaks to your customers is one of the most powerful tools at your disposal. They drive traffic, lead generation, and customer conversion.
Blue Kaboom has extensive experience developing content for and managing social media accounts and developing strategies to improve interaction that effectively drives social media fans, visitors, and followers to your website. Once they're on your site they can be directed to important information that you want them to see.
What do potential manufacturing customers want to hear from you on social media?
Content crafted to answer questions
Potential customers have questions on quality, price, specific needs, and more. The fastest way find answers? Searching online. Being the one there to answer their questions on social media keeps you top of mind when they’re ready to buy.
Content relevant to your industry
With information, needs, and regulations changing, your social media platforms can be a valuable place where potential customers can get the latest news in the industry and relevant articles.
What’s the goal?
Every touch point with a potential customer increases your awareness and likelihood of them coming back to you when they’re ready to buy. On social media, the goal is to gain awareness for your manufacturing company and become a reliable resource that leads the visitor back to your website.
Social media is a valuable tool you may be missing out on. Contact us today to learn more about social media for manufacturing.
After-the-sale benefits of social media for manufacturers...
Converting potential leads through social media is an important part of any inbound marketing strategy because these leads are very likely to become an "evangelist." Evangelists are more likely to talk about your business, especially after a good experience, on their social media accounts, which is likely to be seen by other potential leads or customers.
Since social media is so prevalent and popular in our society it's a great way to make sure your customers are staying happy and for you to market to your customers on a more personal individualized level. It truly opens the door for your marketing to talk with customers instead of at them.