Industry: Online Retailer
Location: Cincinnati, OH
Team Fitz Graphics is a speciality online retailer of high-quality custom facility signs and graphics, record boards, championship banners and helmet decals for primary school, high school and college athletic departments.
Team Fitz relied heavily on AdWords (or PPC) for a majority of their online marketing efforts along with search optimization of their website.
Skeptical on how they could benefit from inbound marketing as they believed that their existing efforts were effective, Team Fitz felt that they were losing traction in the organic traffic lead generation.
Blue Kaboom was tasked with a challenge of growing online lead generation by 30% over the previous year regardless of methods used. Which meant we were given the same PPC budget as 2014, along with an additional budget for inbound marketing in 2015. We knew we could either win this game or lose miserably.
We accepted the challenge of growing lead generation by 30% over the previous year. We knew that we had our work cut out for us, we had to get over 1192 new sales qualified leads for 2015.
Here was our play...
Score! We were able to generate significant results for Team Fitz! We met our goal, which was over 1,194 Sales Qualified Leads and in turn breaking record sales!
Blue Kaboom started by redesigning their website making it responsive across all devices. By optimizing and managing their Google AdWords account, clicks increased by 23% and conversions increased by 44%. Overall traffic increased by 30% with lead growth of 77%. Blue Kaboom was able to segment contact lists on sports and engage with contacts with content specifically tailored to their sport.
Increase in conversions
increase in email subscribers
increase in social media engagement
Fill out the form below and we'll be in touch shortly to set up a meeting to discuss your digital marketing needs. We'll bring the donuts.