200% increase in monthly online bookings. 

Company Snapshot

Founded: 2011
Industry: Entertainment
Location: West Chester, OH

Jump &  Jack’s, the Ultimate Indoor Party and Play center in West Chester is specifically designed for the active play of children, from crawlers up to around 12 years old.

The main attraction, Jack’s Playground, features four levels of play with cool slides, interactive activities and over 3,000 square feet of fun. Jack’s triple slide is 40 feet long! Always open without the need for reservations and to private parties, this playground may just be the largest indoor play structure in the Midwest!

The Challenge

As a play center, in West Chester Ohio,  a sweet spot for family-focused active play, Jump and Jack's struggled to gain awareness online with stagnant website traffic and low online ticket sales. Blue Kaboom knew these elements needed to improve to ensure that Jump & Jack could grow into its full potential.

The Solution

  • Blue Kaboom designed an engaging website that would speak to families
  • Created targeted content that would speak to the targeted guest persona
  • Optimize website for local traffic using “Cincinnati” as the target
  • Created content building strategy to increase the visibility and credibility using social bookmarking, new directory listings and reviews
  • Developed industry related quality backlinking by placing content on industry related, power driven websites

 

The Results

  • Online booking increased 200% (from 10 monthly Avg. completions to 300)
  • Average lead conversion rate for geo-targeted keyword increased from 3% to 5%
  • “Cincinnati” keyword-related traffic increased 181% (from 121 to 630)

 

Increase in Search Rankings

200%

Increase in online bookings

60%

increase in lead growth

181%

increase in quality traffic

 

Hear from our client...

The Blue Kaboom team did a fantastic job with our new website. They quickly found the local Cincinnati keyword phrases that drive the right targeted traffic to our site.

– Tony Smith, Owner

 

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