You don’t have enough leads, the leads you have aren’t good…you’re just not getting enough out of your marketing.
Here's the problem. Your sales team is spending a lot of time cold-calling lists that don't produce results. The few leads you get aren't responsive, or they go cold quickly and you've lost them. Nothing's working- the only ways you have to get new business are ineffective cold calls and time-consuming, expensive trade shows. You and your team are exhausted with not enough time, not enough results, and your CEO asking why your methods just aren't working anymore.
Have qualified, warm leads reach out to you, ready to give you their business.
It's more than just possible. It's working. It's inbound marketing, and it's the new way manufacturers are reaching the people they want.
What is inbound marketing, anyway?
Let's focus on two of the most important elements of your marketing: keywords and content. First, knowing which keywords your buyers are searching when looking for a manufacturer is crucial to being discovered by potential customers. We research keywords that appeal to your prospects and optimize your website pages to increase your search rankings, along with your exposure to potential buyers.
That brings us to your second component: content. High quality blogs, targeted premium content offers, and effective social media updates attract and convert buyers to your company and services.
What’s the goal? The single most important chart to your company: The Buyer’s Journey
This is how your prospects are purchasing. An optimized marketing strategy built around this framework, combined with your expert knowledge of who your prospects are, is a powerful combination.
Inbound marketing is a powerful tool to build your strategy around. Download your own customizable presentation below, and learn exactly what it takes to be the leader in your manufacturing industry.