Inbound Marketing For Family Entertainment Centers

What do you create experiences, memories, magic, all of the above? Isn't it about time your marketing relected that?
Think about how families experience your business- from the intrigue of the first time they heard about you, to that first trip through your doors, to the excitement and anticipation of the family rushing into the car for the next time. And don’t forget the earnest joy in their voice when they tell their friends what a great time they had with you. Each of these are customer touchpoint- but only one of them occurs at your actual location. For enraptured guests, the experience never stops when they leave. Great marketing for a family entertainment center should support that.

Inbound Marketing ImageThe experience of your attraction never fades- it grows and multiplies every time a guest thinks of you.
It’s more than just possible. It’s working. It’s inbound marketing, and it’s the new way family entertainment centers are delighting their guests inside and outside of their gates. 

What is inbound marketing, anyway?
Let’s focus on two of the most important elements of family entertainment center marketing: keywords and content. First, knowing which keywords modern families are searching when looking for entertainment is crucial to being discovered by potential guests. We research keywords that appeal to your audience and create website pages to increase your search rankings, along with your exposure to new guests.

That brings us to your second component: content, engaging blogs, targeted premium content offers, and captivating social media updates attract and bring in guests to your family entertainment center.

What’s the goal? The single most important chart to your family entertainment center:

Chart-2014July16.png

This is how your families are experiencing marketing. An optimized family entertainment center marketing strategy built around this framework, combined with your intimate knowledge of who your guests are, is a powerful combination.


Inbound marketing is a powerful tool to build your strategy around.

Use Twitter to Attract More Guests to Your Fun Center!


Utilizing Twitter for your family entertainment center is a great way for you to connect and converse with guests. Our guide will help you create a strong Twitter profile, and teach you how to appeal to a wider audience. There's tons of people who may not have visited your business yet. We can help you interact with those guests by:

Fun Center Twitter Guide
  • Creating content your audience will appreciate
  • Conversing with your followers to get your posts seen and shared in their networks
  • Growing your online followers
  • Enticing people who haven't visited your family entertainment center to visit