Your potential guests are on the Internet. Everyone is these days, and people Google things- a lot. They are actively searching for things to do- family fun, education, new experiences. You are the answer to their questions. So when they go online to search for those things, you need to be ready on the first page of Google to be their answer.
What is search engine optimization, anyway?Search engine optimization (SEO) is the process of getting your website found via search engines like Google, especially for particular keywords. Let’s say a potential guest needs to know where they can take their family in your area. They type their question into Google, and Google shows them websites that it thinks will best answer their question. SEO is the process of making your website the best answer to their question.
What's the goal? More of the RIGHT people looking for you and coming to your site.
Do you want to know where all your customers are going? The chart above is the answer. A comprehensive, integrated SEO strategy, combined with your expert knowledge of who your guests are, is a powerful combination.
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