Social media & content marketing are just two parts of the inbound marketing pie- but they’re the drivers of your marketing success. They are the most cost-effective means for you to reach your audience- current and potential guests. Not only that- content and social media crafted specifically to speak to your guests is one of the most powerful tools at your disposal. They drive traffic, lead generation, and customer conversion. All by doing two things: answering their questions and extending your experience.
Content crafted to answer questions
Families are always looking for new, wonderful places to create lasting memories. They have questions- what are the best locations around them, what kind of holiday experiences to look for, and many, many more. To be the one there to answer their questions is to be front-of-mind with the people you want to reach.
Content crafted to extend the experience
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Wouldn’t it be wonderful if you could continue creating your family entertainment center experience even outside of your gates? With wonderful content and engaging social media, you can do just that.
What is content and social media, anyway?
Content is anything that is helpful to your guests. We include helpful blog posts, targeted emails, smart calls-to-action, and valuable offers. Every piece of content is a touchpoint for your guests. By adding something of value at every step, you become the resource that sticks in a customer’s mind- “Boy, these folks really know their stuff!”
But there’s more in it for you! With every piece of content, you have the chance to get to know that potential guest better, which means you can tailor each touchpoint to be exactly what they’re looking for. It may not seem so glamorous, but there’s power in the exchange of a valuable piece of content for a simple email address. It opens the door to a world of possibilities. You know where that person is in their personal buyer’s journey. That means you can deliver perfectly crafted content, and use the most intelligent consumer data to nurture that person into a customer.
But what about social media? Of course you’ve heard the buzz about social media. Guests love to connect from home. This is great for you- they’re happily expecting great content from you. Social media is the best way to deliver that content right to them- and create whatever experience you like in a micro-moment in the comfort of their own home and own device.
What’s the goal? Expanding what it means to be your delighted customer.
This chart guides every touchpoint and experience for your family entertainment center. Every piece of content is an opportunity to learn where a prospective guest is in their own personal buyer’s journey. We work with you to craft content to integrate the joy you create into their lives, and bring them into experience it with you again.
Content and social media is a powerful combination to answer your audience’s questions and extend your experience.
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