Your prospect has a problem. That problem may be that they need a new part, or they need a new supplier, or they need a better supply chain. There’s only so much they can do on their end - which means they need help. They need questions answered, they need to know who to trust.
What do your potential manufacturing customers do? They actively search online for the answers to their questions and solutions to their problems.
It’s more than just possible. It’s working. It’s search engine optimization, and it’s the new way manufacturers are reaching the people they want.
Search engine optimization (SEO) is the process of getting your website found in search engines like Google, especially for particular keywords relevant to your manufacturing company and what you offer.
Let’s say your prospect needs to know which process is best for producing a part they need. They type their question into Google or another search engine, and it shows them websites that it thinks will best answer their question. SEO is the process of making your website the best answer to their question.
But you can’t answer every question, which is where targeted manufacturing keywords come in. Knowing which manufacturing keywords your buyers are searching when looking for a manufacturer is crucial to being discovered by potential customers. We research keywords that appeal to your prospects and optimize your website pages to increase your search rankings, along with your exposure to potential buyers.
A successful SEO for manufacturing strategy is more than just optimizing and walking away. SEO for manufacturing companies is about building and growing web pages and the content you provide for potential buyers. Better search rankings come through authority. We help you become a credible source in your industry - through content that answers your prospects’ questions.
With an effective manufacturing SEO strategy, more of the RIGHT traffic will find you online and come to your website. The first step to a new customer.