783% increase in website visits from social media. 

Company Snapshot

Founded: 1955
Industry: Manufacturing
Location: Hamburg, NJ

Accurate Forming is a leader in the art and science of deep-drawn metal stamping. With an expertise in metallurgy and manufacturing systems, offerings include engineering services, metal stamping and automation systems for assembly operations. Accurate Forming’s additional in-house capabilities include engineering design and tool-making. Secondary process operations are offered such as deburring, polishing/buffing, nickel & chrome plating, high performance powder coating, electrostatically applied lacquer, thread rolling, piercing, notching and assembly.

The Challenge

Primary customers including those in the automotive, medial, ordnance, marker tube, premium writing instruments, laser, aerospace and industrial markets, Accurate Forming needed to increase its overall presence online. Blue Kaboom stepped in to take on the challenge of increasing their social media game, increasing website traffic and generating leads that would turn into customers.

The Solution

Blue Kaboom began by developing Accurate Forming’s buyer personas to better narrow down who to target with offers and content development.

By developing an extensive blog and social plan paired with consistent offers and landing pages, Blue Kaboom was able to improve Accurate Forming’s ranking in search through keyword research and content optimized for SEO. With valuable offers and content available to their buyer personas, Blue Kaboom was able to significantly increase Accurate Formings presence on social media as well as overall visits to the websites and valuable leads.

The Results

Utilizing HubSpot with Accurate Forming allowed us to create and publish engaging content on landing pages and emails to generate a relationship between the client and potential customers. HubSpot’s inclusive analytics allowed us to not only create and implement a strong marketing strategy but see the success and growth of overall website traffic and quality leads.

Manufacturing Accurate Forming Increase in Website Traffic

63%

increase in website traffic

207%

increase in social media reach

98%

increase in blog views

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