Location: Springboro, OH
Buckeye Fabricating Company is a recognized industry leader for high-quality engineering and production of custom fabricated ASME pressure vessels and process tanks. Buckeye Fabricating primarily serves custom equipment providers (OEMs) and various other product manufacturers who require pressure vessels and process tanks to operate their businesses.
As a client of Blue Kaboom for years, Buckeye Fabricating was running paid ads on Google as well as a consistent organic SEO strategy. As a result of Google’s Penguin update in 2012, search results rankings began to shift and the need for inbound marketing arose.
Blue Kaboom was faced with the challenge of identifying ideal customers online and connecting with them through a new process for Buckeye that would drive results. Additionally, with a minimal social media presence, Buckeye Fabricating wanted to improve their overall following and reach online.
Blue Kaboom easily transitioned Buckeye Fabricating into the inbound marketing process by initially researching and identifying their ideal buyer personas and what content would be valuable to drive website traffic and conversions.
We launched an aggressive inbound marketing plan with landing pages, offers, blogs and social media all geared towards their target personas. Taking over Buckeye Fabricating’s social accounts, we implemented a strong social media plan to post relevant content users would want to see on Facebook, Twitter, LinkedIn and Google+ to increase reach and awareness for the brand.
By transitioning Buckeye Fabricating to the inbound marketing process via HubSpot, we were able to create and publish engaging content on landing pages to generate a relationship between the client and potential customers.
Offering valuable content through blogs, landing pages and social media, we significantly increased Buckeye Fabricating’s rank in organic search landing 11 industry keywords in the top 3 results.
A consistent social media strategy increased their social reach by 1,075%.
increase in traffic from social media
increase in blog views
of contacts coming from organic search
Troy and the Blue Kaboom team played a vital role in growing our presence online, particularly in social media and our rank in search engines. In an industry still emerging in the digital space, Blue Kaboom was able to make an impact and increase our leads over time.
- Gerad Miller, General Manager | Buckeye Fabricating
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