If you own or manage a construction company, a blog may not be the first marketing tactic you think about when looking to grow your business. But in reality, it can be a crucial component of your digital marketing strategy to attract customers, and increase your revenue.
In fact, for construction companies, blogging comes with a variety of marketing benefits that are impossible to ignore. Here are 4 of them to get you started.
1) Increase Your Search Engine Optimization
Given how everyone uses search engines like Google in our spare time, you probably already know about the value of search engine optimization (or SEO). Google is the single most popular website in the world, so if your website ranks highly on relevant content, you maximize your chances of increasing your web visitor traffic.
SEO is a complex endeavor. But ultimately, it comes down to creating relevant content optimized for keywords your target audience searches for. And that's where your blog comes in. In essence, it's a perfect vehicle to write shareable posts on topics relevant to the instruction industry, based on keywords you have found through your keyword research. Create the right kinds of blog posts, and your search engine rankings will improve.
2) Optimize Your Lead Generation
Each post on your blog is an opportunity to create a new lead. Ideally, your posts should cover a wide range of industry topics; but by the end, a strategically placed call-to-action button should offer your audience a natural next step. That step may be to download a whitepaper or register for a webinar that covers the topic in question in more depth.
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If your blog posts are created with audience value in mind, a number of readers will take that next step. Now, you can capture their information for your database and engage in more targeted marketing and sales effort for your construction company.
3) Create a Consistent Content Presence
For many construction-related businesses, digital marketing may not seem like a natural fit. Especially if you are looking to attract business customers, a vibrant social media presence may not be your first thought of effective marketing.
In reality, though, digital marketing has become crucial even for this industry. Leaders in the construction space are embracing digital tactics to effectively reach their audience. Those tactics, of course, have to be consistent and relevant for your audience to be successful. A blog helps you in that endeavor, creating not just a space for you to share content but also a hub to which you can link from your email and social media messages.
4) Enhance Your Credibility in the Industry
Finally, don't underestimate the impact a construction company blog can have on your credibility among your target audience. Especially if you are not the market leader in your space, it can be difficult to break through the clutter and make sure your message is heard (and valued) as you try to attract customers.
Content marketing, and especially blogging, has been proven as a valuable tool to help you grow that credibility. In fact, business blogs are now considered among the 5 most trusted sources of online information. If you can build a consistent blog presence, you will grow your credibility and ultimately make it more likely that your audience takes you seriously once you try to turn them into customers.
How to Get Started With Your Own Construction Company Blog
Of course, all of the above benefits are only possible to realize if you create a high-quality blog that your target audience actually wants to read. Simply starting a blog, and ignoring it or not filling it with relevant content, is not enough to succeed in this competitive space.
Fortunately, if you want to take advantage of the above benefits but are not as confident about your abilities to create a maintain a successful blog for your construction company, you have alternative solutions. For example, you can work with a partner like us, who has experience in the space and can help you take advantage of the multiple opportunities that blogging can bring. To learn more about our services, and how we can partner to help you succeed in marketing your business online, contact us.