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  • Alexa, Siri, Google - How Much Do You Value Our Privacy?

    There is no doubt about it. The addition of voice assistance devices into homes around the world is one of the most spectacular changes made in the past 100 years. The idea that a machine can recognize your voice and answer any question for you would have been unbelievable to our grandparents.  Most people know the two iterations of this device to be Alexa and Google, but there is another kid...

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    The Apple Watch Introduces New 'At A Glance' Marketing Strategies

    When smartphones and tablets took the world by storm, marketing companies had to adapt and invented new ways to market that better suited the smaller screens and faster attention cycle of mobile devices. Alerts, in-app messages, and an entirely new philosophy on UI and graphic design are major examples of mobile-inspired digital marketing strategies. If you love digital marketing as much as I...

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    The New Digital Marketing Technology Trends to Watch

    Any skilled marketer will work to understand and incorporate new and emerging technology with their creative efforts to reach their goals. For instance, it is not enough for an all electric car company to create content that attracts prospects at the earliest stage of the decision-making process. It is also important to make use of data mining to identify the precise moment when a consumer...

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    Apple's HomePod - a High Tech Marketing Opportunity?

    As is the case every year, Apple's annual WWDC conference was full of interesting news and technologies. To me, none of them stood out more than HomePod the company's new virtual assistant and its entry into a suddenly competitive hardware category.

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