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  • The Apple Watch Introduces New 'At A Glance' Marketing Strategies

    When smartphones and tablets took the world by storm, marketing companies had to adapt and invented new ways to market that better suited the smaller screens and faster attention cycle of mobile devices. Alerts, in-app messages, and an entirely new philosophy on UI and graphic design are major examples of mobile-inspired digital marketing strategies. If you love digital marketing as much as I...

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    The New Digital Marketing Technology Trends to Watch

    Any skilled marketer will work to understand and incorporate new and emerging technology with their creative efforts to reach their goals. For instance, it is not enough for an all electric car company to create content that attracts prospects at the earliest stage of the decision-making process. It is also important to make use of data mining to identify the precise moment when a consumer...

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    Apple's HomePod - a High Tech Marketing Opportunity?

    As is the case every year, Apple's annual WWDC conference was full of interesting news and technologies. To me, none of them stood out more than HomePod the company's new virtual assistant and its entry into a suddenly competitive hardware category.

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    6 Apps Every Marketer Should Have on Their Phone

    Every marketing professional is likely glued to their phone. When managing social media, website traffic, and projects in your organization, it’s helpful to have apps on your phone to make your work and life easier.

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