Discover new ways to improve your business and meet your inbound marketing goals.

  • Legal Marketers: Creating Buyer Personas and Attracting Clients

    In a competitive field, law firms are constantly seeking new clients and business. So how do they set themselves apart and market to potential clients? Buyer personas help you identify and understand your clients so you know who to target for new clients and provide them with the information they actually need. With a variety of potential clients, it can be difficult to create quality content...

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    Leaving the Jargon Behind: Inbound Marketing For Legal Professionals

    Traditional marketing methods are slowly dwindling away, and it's legal inbound marketing that's becoming the predominant advertising method. I've seen studies showing that up to 93 percent of businesses that use inbound marketing show an increase in website traffic, but this strategy must be targeted at your specific audience. Unfortunately, inbound marketing for legal professionals can be...

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