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  • Watch Out, Marketers: Apple Has News For You

    It's becoming increasingly clear that we live in a world of digital marketing excess that might soon change. Consumers, and with them electronics giants, are beginning to push back against the idea that all information available online is fair game for advertising. The latest example of this trend, surfacing at Apple's WWDC conference, may change the way you can reach your audience.

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    Inside Google's Efforts to Kill Last Click Attribution

    Anyone who knows me or reads my posts might have noticed not just my love for digital marketing, but also the technology that keeps innovation in this and other fields at the forefront. In the digital world, Google has long been at the forefront of that innovation, continually releasing new software and updating its current platforms to adjust for market needs.

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    Top 5 Reasons to Launch a PPC Campaign Today

    PPC or pay-per-click advertising with Google Adwords helps set you apart from the competition in search results. Paired with search engine optimization (SEO), PPC can cover more real estate for your brand in search engine results.

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    Google Expands Ads, Launches Device Bidding, and More

    Google just launched the long-awaited extra long ads along with device bidding and responsive display ads.

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