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  • Facebook Live and Privacy: What You Need to Know

    Recently, I was approached with a question about the potential for privacy concerns related to Facebook Live. New technology often opens up concerns about potential unintended consequences and laws don't always keep pace with these concerns. This specific question was in reference to a church live-streaming a broadcast of their services via Facebook Live and whether or not the church needed to...

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    Are Social Celebrities Worth Big Bucks?

    Businesses now pay out large sums for social media celebrities and other influencers. Whereas in the past, companies often hired famous people to endorse their products in TV commercials, now they're just as likely to create an influencer campaign on social media. How can you decide whether investing in social celebrities will provide a good ROI for your business? 

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    5 Ways to Manage Social Media for Attractions in Less Time

    Managing social media for attractions takes time - lots of time. Aside from posting updates, it can take a lot of time and effort to sift through mentions, comments, tweets, and everything else.

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    The Best Twitter Customer Service Experiences I’ve Had (so far…)

    There is nothing worse than calling customer service and waiting on hold to talk to someone for customer service. Like most millennials, I often times turn to social media when it comes to customer service. In fact, 34.5% of consumers go to social media for customer service versus 16% who call and 5% who actually visit a store.

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